Skip to content
FileMakerHacks

FileMakerHacks

FileMaker tips, techniques and more

  • Home
  • Table of Contents
  • About
  • Disclaimers
  • Privacy Policy
General

Anatomy of a Logo Design Process, part 2

August 9, 2011February 7, 2014 Kevin Frank

[This is a continuation of the exploration of the FileMaker Hacks logo design process we began in part 1.]  I was impressed with the first color example the designer, Nick Henderson, showed me…

…but I was absolutely floored by what he came up with next. Nick’s comments appear in italics.

10/5: Refinement

I find I solidly prefer the upper case ‘H’ and have proceeded with refining that.

I also changed the angle and perspective in ways that made more sense to me. If you prefer the equidistant 2D representation with 3 equal faces, I can do that easily enough. The reason I changed it is because this angle elevates the symbol. The other was like an omniscient view – which only works if you’re looking down into the FM box, or treating the FM as a toy block as if you were the child playing with it. This one has more ego, the draft sketch has more generosity – thus the switch from lowercase to uppercase as well. (The perspective lines are still to be removed – I left them in to illustrate what I’m doing.)

I immediately responded, “I love it. This *is* the logo, no doubt about it.”

10/6: Type choices and treatments:

Note: You’ll note a subtle shadow beneath the logo. If you like it, I can do the same treatment to the type – though it was too time-consuming to apply it to every sample at this stage.

Types 1:

Types 2:

At this point I asked to see the logo with a lower-case font as per the original sketch.

10/7: Lower Case Type

I decided I liked Officina Sans best, and requested a number of specimens, with varying degrees of kerning (intraletter spacing).

Once I’d settled on the amount of overall kerning I wanted, we then did a couple more iterations to tweak the kerning between some of the individual character pairs. Here are the final versions.

And here is a nice big version of just the logo.

Tagged Design, Logo

Published by Kevin Frank

View all posts by Kevin Frank

Post navigation

Previous postAnatomy of a Logo Design Process, part 1
Next postConditional Invisibility, part 1

Search

Recent Posts

  • A Summary Field Bug and Workaround
  • Claris Studio (part 3) – Spreadsheet: Details, please!
  • Claris Studio (part 2) – Integration with Claris Pro
  • Claris Studio, Tell Me More!
  • JSON Custom Functions for FM 19.5, part 2

Recent Comments

  • john renfrew on FileMaker 19 + JSONata
  • beverlyvoth on Claris Studio (part 2) – Integration with Claris Pro
  • Gary Sprung on Claris Studio (part 2) – Integration with Claris Pro
  • Kevin Frank on Faux Subsummaries with Variable Height Rows
  • Norman on Faux Subsummaries with Variable Height Rows

Archives

Categories

  • Beverly Voth
  • Chart
  • Claris Platform
  • Claris Pro
  • Claris Studio
  • ExecuteSQL
  • General
  • JSON
  • Level: Advanced
  • Level: Any
  • Level: Beginner
  • Level: Intermediate
  • Macintosh
  • SQL
  • Summary List
  • Version: FM 10 or later
  • Version: FM 11 or later
  • Version: FM 12 or later
  • Version: FM 13 or later
  • Version: FM 14 or later
  • Version: FM 15 or later
  • Version: FM 16 or later
  • Version: FM 18 or later
  • Version: FM 19 or later
  • Version: FM 19.5 or later
  • Version: FM 8 or later
  • Version: FM 8.5 or later
  • Version: FM 9 or later
  • Video
  • Virtual List
  • Windows
  • XML

Admin

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
 

Loading Comments...