[This is a continuation of the exploration of the FileMaker Hacks logo design process we began in part 1.]
I was impressed with the first color example the designer, Nick Henderson, showed me…
…but I was absolutely floored by what he came up with next. Continue reading “Anatomy of a Logo Design Process, part 2”
When I work with new clients, I sometimes use the phrase, “It’s not a product; it’s a process.” That certainly was the case last fall when Nick Henderson at Henderson Graphics worked with me to come up with the logo for this site — I was fascinated by the process, and perhaps you will find it interesting as well. At any rate, I think it’s worth sharing an abbreviated version of how we arrived at this:
Nick is a long-time friend and has been my designer and advisor for more than 15 years. One of the reasons I like working with him is that he is an artist first, and a computer geek second. Like me, he does a lot of his best thinking away from the computer, with an open notebook and pen or pencil in hand, so it was fitting that the process began with a series of sketches. Continue reading “Anatomy of a Logo Design Process, part 1”
